Privacy Policy

Last Updated: February 9, 2025

Introduction

Sri Sakthi Gold (“we,” “our,” or “us”), operating www.sakthigold.in, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our products.

Information We Collect

Personal Information

  • Name and contact details (email address, phone number, shipping address)
  • Payment information (processed through secure third-party payment processors)
  • Order history and preferences
  • Communication records with our customer service
  • IP address and device information

Automatically Collected Information

  • Browser type and version
  • Operating system
  • Pages visited and interaction patterns
  • Device information (type, settings, and unique identifiers)
  • Referral sources

Legal Basis for Processing (GDPR Article 6)

We process your personal data under the following legal bases:

  • Contract fulfillment for processing orders
  • Legal obligations for tax and business records
  • Legitimate interests for marketing and business improvement
  • Consent for newsletter subscriptions and non-essential cookies

How We Use Your Information

We use collected information to:

  • Process and fulfill your orders
  • Communicate about your orders and provide customer support
  • Send transactional emails and order updates
  • Improve our website and products
  • Prevent fraud and maintain security
  • Comply with legal obligations
  • Send marketing communications (with consent)

Data Retention

We retain your personal data for:

  • Active customer accounts: Duration of account activity plus 2 years
  • Completed orders: 7 years (tax compliance)
  • Marketing communications: Until consent withdrawal
  • Website analytics: 26 months

Your Data Protection Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data (“right to be forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent
  • Lodge a complaint with a supervisory authority

To exercise these rights, contact us at Srisakthigold87@gmail.com.

Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • SSL encryption for data transmission
  • Secure payment processing
  • Regular security assessments
  • Limited staff access to personal data
  • Employee confidentiality agreements

Cookie Policy

We use cookies to:

  • Maintain session information
  • Remember user preferences
  • Analyze website traffic
  • Improve user experience

Types of cookies we use:

  • Essential cookies (necessary for website functionality)
  • Analytics cookies (with consent)
  • Preference cookies (with consent)

Third-Party Service Providers

We may share your information with:

  • Payment processors
  • Shipping and logistics providers
  • Analytics services
  • Email marketing platforms

All third-party providers are GDPR-compliant and bound by data processing agreements.

International Data Transfers

If we transfer your data outside the EEA, we ensure appropriate safeguards through:

  • Standard contractual clauses
  • Adequacy decisions
  • Privacy Shield certification (where applicable)

Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect data from children under 13.

Marketing Communications

We send marketing emails only with your explicit consent. You can:

  • Opt-out at any time via unsubscribe links
  • Update preferences through your account
  • Contact us to modify communication preferences

Data Breach Procedures

In case of a data breach, we will:

  • Notify affected users within 72 hours
  • Inform relevant supervisory authorities
  • Take immediate remedial action
  • Provide guidance on protecting affected users

Changes to Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. Significant changes will be notified via email.

Contact Information

For privacy-related inquiries:

Complaints

You have the right to lodge a complaint with your local data protection authority if you are concerned about how we process your personal data.

Additional Information

Data Protection Officer

We have appointed a Data Protection Officer who can be contacted at Srisakthigold87@gmail.com for any data protection queries.

Automated Decision Making

We do not engage in automated decision-making or profiling that significantly affects you.

By using our website, you acknowledge that you have read and understood this Privacy Policy.